He was The Duke - a hero on and, for many, off-screen. Who could be more deserving of his own embossed lunch box than John Wayne. The caption on the front of this metal lunchbox captures what John Wayne was, and is, all about - "Cowboy Up!" Quotes on the sideband say "Talk low, talk slow, and don't talk too much" while the other side says "A man's got to do what a man's got to do." This retro shaped metal lunchbox features graphics that recall Old West sepia colors, and show The Duke in his cowboy gear among rugged canyon scenery.